Therefore what is a good logo? Most people would reply "I immediately know it when I see it!" and this cannot be denied that a first glance makes a big impression from the beginning. A good logo catches the eye in an instant. It makes the onlooker inquisitive or connected, if only for a little while. It is a moment in which an image and the being of your business are fixed in the mind.
Company logo is one of the main branding elements with which you can promote the image of the corporation. An entrepreneur should be able to promote the image of the company in a positive manner through a well-designed logo.
Designing of a logo means to fashion text, font, colors, lines and alignment in such a manner so that the logo reflects unique identity of an enterprise. In other words, it means customization of the trademark to reflect the true identity of a corporation. This can be achieved by studying the profile, goal and mission of the company. It helps you in having a clear understanding of what the organization is. You can personalize the design elements of the trademark so that it matches with the profile of an organization. A trademark is a pictorial representation of the organization in the market. This should be done with great care so that the person can distinguish the company from other companies.
You can choose to select colors that are pleasant to the eyes of the potential customers as well as public at large. Each color has some or the other connotation or vary in meaning depending on their culture. Another vital factor to consider is when you decide the shape and size of the trademark. Appropriate shape given to the trademark helps in making the appearance of the trademark attractive.
The text that you use for a trademark should contain very few words which are easy to remember and grasp by the onlooker. An attractive trademark leaves an everlasting impression on the mind of the customer of the company. It also conveys appropriate business message of an organization in the market.
Finally, to borrow Marsha Maung's advice, "....don't skimp on your logo. Don't pay for something that is below par and don't pay below par for something recognizable. It's a very fine balance, mind you, I know.
But if you want your logo to be recognized, here are some basic rules:-
a. cheap logos are not everything
b. template logos rarely work
c. don't go for conventional text
d. create a unique and special icon together with your logo
e. include your website or company name in your logo
f. create a colorful and yet peaceful combination of colors with your logo
g. don't use more than 2 or 3 colors in one logo
h. have different logos for different brands
i. hire a logo designer with loads of experience...not paper qualifications
j. before you decide on the logo, test it out
k. have a tagline to go with the logo
Your logo says a lot about you so, don't skimp!"